Honeywell

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Think Like an Innovator, Act Like an Entrepreneur
Keywords: medical mems, microelectronics, implants
We often wonder why so many microelectronic innovations never make it beyond science fiction, and yet a plethora of seemingly useless products are brought to market every day (i.e. fidget fingers). Academic innovators are frequently hyper focused on scientific discovery and entrepreneurs on profit. However, commercialization resides at the intersection of profit and discovery. An overindulgence of either creates a valley of death between them. In this talk, Dr. Angelique Johnson will share her experiences overcoming commercial challenges with medical MEMS innovation, while at the same time letting her commercial actions be driven by the market demand. Johnson will cover best practices on pulling the two mindsets together and avoiding chasm-building mentalities that lead to the valley of death for many medical microelectronic implants.
Angelique Johnson, Chief Executive Officer
MEMStim LLC
,
USA


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