Dan:
Operational Flexibility Requirement (OFR) is the range of uncertainty
manufacturers need operating flexibility for.
It is the range of demand fluctuation they need to plan for based on
past forecast errors. Since we know no
one uses just one source, OFR includes typical forecast error ranges of the
leading public forecasters as well as internal forecasts made by companies in
the industry. The actual calculation of
the range is based on historical ranges of forecast error, as well as
historical business variance. Then it is
narrowed judgmentally based on where we are in the cycle and how the cycle is
differing from those past.
We started work on OFR back in the late spring of 2000 after business blew by
all historical measures of growth. I had
kept getting questions typically prefaced with the resignation that you must
build your company’s business model around this business’s crazy
volatility. The first question that
arises out of this is what is that volatility and how does it vary against
forecast. We did a review and found
that forecast accuracies below 10%, which used to be achievable one year out,
were now only achievable one quarter out.
We started working on that measure, but at the same time, we didn’t want to be
like those forecasters who waffle by never giving a hard number, just ranges,
or worse probabilities of a turning point.
This really lets the forecaster off the hook, because both an upturn or
downturn fall on either side of the probability ranges. VLSI Research Inc had always given a number
and only a number. In the world of
forecasting, to paraphrase Jerry Saunders, real men give numbers, not
probabilities. You’re either right or
you’re wrong. But, several customers
said this policy too macho for the current times and they wanted our expertise
applied to what the range is. So, at the
risk of being called a wimps, we came out with OFR. No one called us wimps and many find it very useful
because OFR’s very name tells them how to deal with the variances.