IMAPS Global Business Council
GBC Homepage About the GBC GBC Events Industry News GBC Articles/Downloads GBC Steering Commitee Contact Us IMAPS Homepage -
IMAPS Global Business Council (GBC) - The Business Side of the Microelectronics Supply Chain

GBC 2012 Marketing Forum


IMAPS 2012 Home

GBC Forum & Reception Sponsored by:

Kyocera America - GBC Forum/Reception Sponsor
Sikama - GBC Sponsor

Wednesday, September 12, 2012
Town & Country Convention Center - Exhibit Hall Theater
San Diego, CA USA
5:45 pm - 6:45 pm
GBC Reception immediately following Forum

This GBC Fall Market Forum is a business session that will provide industry insight to IMAPS 2012 participants. It will feature two presentations on microelectronics in the biotechnology and automotive market sectors. A lively networking reception will follow to help strengthen industry partnerships. All IMAPS 2012 participants involved in business development and supply chains should participate. Pre-registration is strongly recommended in order to plan the reception.

Celeste Fralick, Intel Corp.

The Consumerization of Biotech: Impact to the Semiconductor Ecosystem
Celeste Fralick, Staff Architect and Principal Engineer, Intel Corporation

Biotechnology is impacting all of our lives – from the political scenery to the implanted neurosensor to the electronic medical record. Underscoring this medical renaissance is the semiconductor ecosystem. What can consumers of biotech expect? How will consumers’ experiences and expectations drive the requirements for technology? Data manageability, security, regulatory, and connectivity will be discussed, as well as how we, uniquely positioned as both consumers and technologists, can influence that ecosystem and improve health outcomes.

Presenter Bio:
Celeste Fralick has been a technical leader in Intel’s biotech strategies, product qualification, and life cycle programs for the past 17 years. She is actively engaged in seamless connectivity of embedded analytics. Celeste ensures embedded products are connected, managed, and secured in medical, industrial, energy, and military/aviation/government sectors. Active in various industry boards, journal editorial staffs, and consortiums, her experience spans semiconductor product development, regulatory issues, medical device design, and reliability technology. Celeste is completing her PhD in Biomedical Engineering at Arizona State University focusing on predictive analytics as a clinical decision support tool.

Seyed Paransun, Freescale Semiconductor

MEMS Sensors Enabling the Future of Automotive Safety
Seyed Paransun, Vice President and General Manager of the Sensor and Actuator Solutions Division, Freescale Semiconductor, Inc.

The automotive safety industry is driving toward the goal of zero fatalities. MEMS based sensors are a key technology that both helps prevent accidents as well as protect the occupants if an accident occurs. The automotive sensor market will be described along with the needs driving package and test requirements unique to this market.

Presenter Bio:
Seyed Paransun has over 25 years of experience in the semiconductor and microelectronics industries in which he has gained deep knowledge of critical market drivers and key players in many industry segments. Prior to joining Freescale, Seyed was the Senior Vice President and General Manager of the Test Business Unit at Amkor Technology for 11 years. He oversaw three technology development centers in the U.S. and Asia. He also managed the technical marketing, sales, supplier management, and the aggregate P&L of seven facilities globally. Seyed earned an MBA degree from San Jose State University and a Master of Science degree in Electrical Engineering from the University of Utah.

Register On-Line for IMAPS 2012

GBC Reception immediately following Forum

GBC Forum & Reception Sponsored by:

Kyocera America - GBC Forum/Reception Sponsor
Sikama - GBC Sponsor



IMAPS Global Business Council | 611 2nd St, NE | Washington, DC 20002 | 202-548-4001